In 1990 Sara Nezaria formed Shira Esthetics. She branded her first line of mineral rich products from the Dead Sea as Solar Energy, and followed up with treatment collections based on other natural ingredients: Chamomile, Azulene, and Sea Weed. The distinctive ingredient approach of Shira’s early product lines became favorites of regional spa owners, and Shira’s market niche as a reputable and innovative supplier to the professional spa channel solidified.
Shira At Laserlicious
It comes at no surprise that Shira is among the favourite skin care lines for our clients. The products are effective, environmentally friendly packaged, affordable and provide results.
With their beautifully scented moisturizers to their calming cleansers, Shira’s home care products have pleased every client that has taken them.